I Recently Received An Email From A Newly Qualified Pilates Teacher Asking For Marketing Advice. The Advice I Gave Her (Includes Links To 29 Yoga Teacher Marketing Blog Posts) Is Perfect For Yoga Teachers

 

Below is an email I received from a new Pilates teacher asking for my help…and the advice I gave her.

 

THE EMAIL

 

Hello George

I’ve been a subscriber to your Pilates Marketing Kit which has been invaluable (if you’re a yoga teacher, you’ll prefer my Yoga Teacher Business Kit).

Please can I ask for your advice?

I have managed to get quite a few classes going (thanks to your brilliant marketing methods) and, as you have warned against doing, these are in village halls. I had no choice because all of the large venues in my home town are either too expensive to hire or taken by other instructors (who warn me off if I so much as sniff near their classes) so I had to go down the village hall route. It’s still early days though and I’m hoping they’ll develop but you are so right, there’s no real money in teaching classes in halls.

I am now exploring Pilates retreats, weekends and days. Please could you help with a few questions that I have:

How did you get the commission for the Pilates holidays that you organised? I have been in touch with several holiday companies and they’ve offered a 5% reduction for a group of five which is plastered all over their websites. So, I’m wondering if the people that I am hoping will be interested will see this on the website and wonder why they’re not getting the reduction themselves even though I’ve done all of the work.

How did you get to keep the commission yourself?

I have been exploring Pilates days and that’s a great idea but all my venues are pretty scattered and my students hate travelling out of their villages. How did you get people to your venues? I guess as they are/were in the centre of your town I suppose it wasn’t an issue. I could hold a Pilates day in their village hall but I’ve only got about 7 or 8 people in my class. Any ideas on how I collect enough people to come to a Pilates day? I’m getting posters printed and leaflets, perhaps it’s too soon for me.

I’m really not earning enough from the classes despite the fact that I have heavily marketed all of my classes…village magazines, Facebook, leaflet drops and really need to find another income stream.

I’m finding it really hard to get people to part with their money, it’s a battle to get some students to pay six weeks in advance for the hall hire so I’ve got some leverage. They say things like I’m on holiday, or I can’t guarantee I’ll be around for the whole six weeks…I loved your idea of paying for the year but if I can’t get people to stump the cash for six weeks. What sort of discount did you offer for the year? I don’t charge top whack for my rates either even though I provide the equipment and mats.

I totally agree about your suggestion of give, give, give and give more but I seem to be doing a lot of giving! I always give the first class free before getting students to sign up for the six weeks.

Did you experience these difficulties in the beginning George?

The best success so far for me has been my private studio which, in the early days was a complete disaster. I used to charge about £7 for a private lesson at my studio and, as you say, you get burnt out. I closed my studio and pursued various classes around my County which is petrol heavy, expensive hall hire and limited classes. However, I stuck a decent price on my website for private lessons at my studio and left it to stew. But now I earn more in two private lessons than I would in two village classes.

I’ve only been qualified since September 2017 and have really worked hard to get my classes going and maybe I just have to be patient and let them grow. I can’t help but be a bit concerned when I read about your experiences though.

I would dearly like some of your advice please, if possible.

Thank you.

 

MY REPLY TO THE EMAIL

 

The best advice I can give you is to “experiment” with new Pilates marketing tactics often (or if you’re a yoga teacher, Yoga marketing tactics). And when you find a tactic that works, keep on doing it over and over and over and over again until it stops working.

Here are my answers to your questions…

PILATES/YOGA RETREATS

 

The Question

“How did you get the commission for the Pilates holidays that you organised?” 

My Answer

“I don’t recommend organising a Pilates (or Yoga Retreat) on a commission basis. Pay for a venue, organise the holiday, and keep 100% of the profit. But don’t start with week long holidays. Start with day workshops, then weekend workshops, then week holidays. Gain confidence and experience before jumping into organising retreats. They take a lot of work and preparation.” 

 

PILATES/YOGA DAYS 

 

The Question

“Any ideas how I collect enough people to come to a Pilates (or Yoga) Day?” 

My Answer

“As you’re a brand new Pilates teacher, hosting Pilates Days may be too soon? I recommend a gradual process. Stick with teaching classes for a year or so, then organise day workshops, then organise weekend workshops, then organise retreats. Experiment with as many marketing tactics as you can such as: VIP Cards, Give-Give-Give Formula, Free Yoga Class Venue, Referral Tactics, Corporate Yoga, Elevator Pitch, Email Newsletter, Wow Factor, Blogging, Become A Yoga Star, Teach With A Poet’s Heart, Ask For Testimonials, Compelling Yoga Blog Post Headlines, Raise Your Yoga Class Prices, Charge Per Session For Corporation Yoga, Become Boring, Approach HR Managers, Piggyback Marketing, List Classes Free On 30 Online Yoga Classified Sites, Use Coupons, Yoga Marketing Tsunami, Partner With A Chiropractor, Complimentary Spa Pass, Turn Yoga Magazines Into Yoga Class Adverts, Ask Students To Post About Your Class On Their Facebook, Design An Eye-Catching Yoga Flyer, Uncover Your Yoga Niche, Set Up Yoga Teacher Passive Income Streams, Email Your Students Details Of Your Private Yoga Package). You may find my Yoga Retreat Kit useful because it has my proven step-by-step formula for hosting and marketing a retreat. 

 

ANOTHER YOGA/PILATES TEACHER INCOME STREAM

 

The Question

“I’m really not earning enough from the classes despite the fact that I have heavily marketed all of my classes…village magazines, facebook, leaflet drops and really need to find another income stream.” 

My Answer

“In 2018 I plan on releasing ‘Online Pilates Classes’ for our Pilates Teacher members (and ‘Online Yoga Classes’ for my Yoga Teacher members ) Pilates and Yoga teachers (my members) will be able to use their tablet, smartphone or computer to film themselves giving a Pilates session in their own homes. You’d then be able to sell the “video” and “lesson plan pdf” (that you create using the Pilates Lesson Planner or Yoga Genie Lesson Planner) as a package on our site. You’ll have your own free storefront. You could also offer a ‘Skype Pilates (or Yoga)’ service. This is great for busy professionals who don’t have time to come to a Pilates (or Yoga) class.” You could also Set Up These Yoga Teacher Passive Income Streams.

 

YEAR MEMBERSHIPS FOR STUDENTS

 

The Question

“I’m finding it really hard to get people to part with their money, it’s a battle to get some students to pay six weeks in advance for the hall hire so I’ve got some leverage. They say things like I’m on holiday, or I can’t guarantee I’ll be around for the whole six weeks…I loved your idea of paying for the year but if I can’t get people to stump the cash for six weeks. What sort of discount did you offer for the year? I don’t charge top whack for my rates either even though I provide the equipment and mats.” 

My Answer

“Think of it as a ‘membership’ for your students. What extras could you include in the VIP Student Member Package? For example along with the ‘year of Pilates (or Yoga) classes’, they also get: 2 private sessions with you (they come to you or do it via Skype), 50% discount off a sports massage (arrange this with a local masseuse), etc, etc, etc. Use your imagination to come up with more member benefits. The thing is you don’t need many of these ‘Year Members’ (2 or 3). They will quickly become ‘raving fans’ and tell their friends and family about your classes. You can build a thriving Pilates (or Yoga) business off 2 or 3 raving fans.”  

 

PRIVATE STUDIO: 1 TO 1 YOGA

 

The Question

“The best success so far for me has been my private studio which, in the early days was a complete disaster. I used to charge about £7 for a private lesson at my studio and, as you say, you get burnt out. I closed my studio and pursued various classes around my County which is petrol heavy, expensive hall hire and limited classes. However, I stuck a decent price on my website for private lessons at my studio and left it to stew. But now I earn more in two private lessons than I would two village classes. I’ve only been qualified since September 2017 and have really worked hard to get my classes going and maybe I just have to be patient and let them grow.”  

My Answer

“Sounds like you already know that £7 is way too little to charge for a one to one session. The norm is anywhere from £30 to £70 for a private Pilates session. If you use the Pilates Lesson Planner (or Yoga Genie Lesson Planner), you can give them a print out of the Pilates (or Yoga) Lesson Plan for their “home practice”. That’s one bonus. Maybe you can think of other bonuses to give someone who comes to a private session (e.g. record audio of the session on your smartphone and email with the lesson plan PDF).” You might also like this post I wrote about Raising Your Yoga Class Prices.

If you liked this post, you just might like my Yoga Teacher Business Kit, Pilates Lesson Planner, or Yoga Genie Lesson Planner.