How To Approach HR Managers To Set Up A Corporate Yoga Program In Only 4 Steps


Here’s a quick yoga marketing tip from the Yoga Teacher Business Kit.

I recently had an email from a HR manager from my local council asking to join my yoga class.  

Below is my reply to her email (the XYZ is private info)….


Hi [First Name],

I just went snooping around on LinkedIn and saw your title: “HR Adviser at XYZ County Council”.  Could I be cheeky and ask you to advise the Council to recommend my yoga class to their staff.  Could they put my yoga class page ( on their site?  

OK, time to break out the “studies” as a compelling reason to promote yoga to Council employees…

Studies show that health and well-being programmes have a positive impact including:

* reduced sickness absence
* reduced staff turnover
* reduced resource allocation
* increased employee satisfaction
* higher productivity

Here’s a link about “Office Yoga” on my site:

The first class is free, plus I will give all council workers a £1 per class discount.

If that sounds interesting, please call me on XYZ.


That one email, which only took me 5 minutes to write, could easily bring in dozens of new students over the next few months.   And that’s without spending a single penny on advertising. All it took was a friendly email to one of my students.

Here are the 4 simple steps to set up a Corporate Yoga Program quickly and easily…

Step 1
Corporate Yoga Page

Set up a Corporate Yoga page on your website. If you don’t have a website, check out my yoga website design service.

Step 2
Use My Text

Feel free to use the text on my Office Yoga Page as a template for your site.  All you need to do is change the text a little bit.

Step 3

Copy and paste the email template above into a draft email.

Name it something like “Office Yoga Email”. This will save the email for future reference. Now, when someone influential emails you,  use your “Office Yoga Email” as a template. All you need to do is open up the “Office Yoga Email” and copy and paste the words into the reply email.

Step 4
Be Proactive

Don’t stop at “step 3”. Be proactive. Don’t wait for someone influential to send you an email. Instead, build a list of HR Managers in your local area and send them your “Office Yoga Email” (or send a letter using one of the yoga letterheads within the Yoga Teacher Business Kit).

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George Watts

Hope you enjoyed my post. I'm a BWY yoga teacher, and creator of the Yoga Genie Lesson Planner. Create yoga lesson plans quickly and easily. Get started with the Yoga Genie Lesson Planner for free today.

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