yoga marketing made easy
How To Create A Yoga Youtube Video
This is a marketing tip from the Yoga Teacher Business Kit.
Creating YouTube videos of yourself teaching a single pose or a sequence is really easy and affordable. This blog shows how to do it with a zero budget.
Benefits of becoming a YouTube star…
It’s fun. Yes, it’s a bit of a learning curve if you’ve never done one before. However, once you’ve created one you’ll be hooked.
Google will start sending you lots of free traffic to website. Putting a video on YouTube gives you free traffic to your site. When I’m feeling like throwing money away, I sometimes fork out money on Google Ads. I usually pay approximately 50 pence for every click. So, say your video generates 10,000 views and 1000 of them click the link to your website (link to your website should always be at the end of the video) that’s like paying £500 in advertising fees to Google.
Your expertise in the eyes of the visitors to your site will be through the roof. Creating a good quality YouTube video is similar to writing a book. As soon as someone writes a book, even a bad one, they glisten and glow with the aura of expertise when viewed through the eyes of Mr and Mrs Joe Public.
You can outsource a bunch of the work using sites like Fiverr.com. For example I’ve used Fiver to create eCover Bundles for all my Yoga Teacher Kits. I’ve also used Fiverr to find a graphic designer to create eye-catching graphics to put at the very beginning of my Keynote presentations. Not bad for only $5!
OK, let’s get started…
Yoga Lesson Plan
If you’re going to be filming a yoga sequence, I highly recommend you create a yoga lesson plan using the drag & drop Yoga Lesson Planner (available within the Yoga Teacher Lesson Plan Kit). Using yoga lesson planning software will save you a lot of time and stress. Plus, you’ll also be able to use the software to create yoga lesson plans for your classes and retreats.
I recommend hiring a local photographer to take 100s of photos of “you” in yoga poses. If you’ve already done that, well done…collect £200 and go to step 3. Forgive the Monopoly analogy!
Create & Record The Presentation
Use the images you created in “step 1” to create a slideshow and convert to a video.
Take a look at this quick tutorial on how to create a narrated slideshow video from a Mac Keynote presentation.
Take a look at this quick tutorial on how to record a powerpoint presentation using Camtasia Studio.
Upload To Youtube
Upload to Youtube. There are a ton of Youtube videos on how to upload to Youtube. So, if you don’t know how to do this, go to Youtube and do a search for “How to upload a video to Youtube“.
Once you’ve uploaded the video to YouTube, your work isn’t quite done. Now it’s time to create a blog post about the “posture(s)” you’ve just created a video about. Once you’ve done that, copy and paste the YouTube video URL into the blog. I use a free plugin called Smart Youtube to add Youtube videos to my WordPress pages and posts.
You’re almost done! Go to your Business Facebook Page/Twitter Page and put the link to your blog post. Something like: “Hey everyone, here’s a link to a blog post on how to practice crow pose to explode confidence.”
Those extra few minutes spent going to Facebook and Twitter will help generate backlinks to your website which is what we call in the trade (I’m a yoga website designer and yoga teacher) – Organic SEO.
Bonus Tip 1
Smart Phone or Tablet
If you don’t want to use images and your presentation software to create a video, then use your smart phone or Tablet. Anyone with a smartphone or tablet can film you practicing the poses(s). That means with a bit of charm and maybe one or two bribes (if you have a teenage son that needs a wee bit of coaxing), a yoga mat and a nice backdrop (e.g. a clutter free wall, or somewhere in your garden, or at the venue where you teach yoga) you are essentially a walking/talking film studio.
Bonus Tip 2
Go through the door
Hopefully this little post gives you a little nudge to take action…and learn something new. That “something new” could open a few unexpected doors for you. This new skill of “creating YouTube videos using presentation software” (software that’s sitting idle on your computer crying out to be used), might lead to you creating a Yoga DVD and selling it Amazon.
For more yoga marketing tactics than you can shake a stick at, take a peek at the Yoga Teacher Business Kit.
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