Yoga Marketing Strategy Tip Of The Week
6 Yoga Class Discounts

Strategy:  yoga class discounts
Difficulty:  2 out of 10
Time:  10 minutes

Reasons to take action

• Students (and all human beings) love discounts
• Great way of getting new students to your classes

Step 1
Brainstorm

Brainstorm discounts you could offer (see below for examples).

Regular price: £7 a class

Discount 1: students & seniors = £6 a class
Discount 2: Powys County Council staff = £6 a class
Discount 3: come with one friend = £6 a class (for both of you)
Discount 4: come with two or more friends = £5 a class (for all of you)
Discount 5: come to both my classes = £5 a class
Discount 6: buy a pack of 10 classes = 1 class free

Step 2
Promote

Let your students know about the discounts.

For example you could:

Put the discounts on your website.
Put the discounts on your yoga class handouts.
Put the discounts on on your email signature.
Put the discounts on your yoga flyers (for pre-filled yoga flyer templates, click here).

This yoga marketing tip came from within The Yoga Teacher Business Kit.