Yoga Teacher Business Kit
201 Proven Yoga Marketing Tips, Tools & Templates You Can Immediately Use To Fill Up Your Yoga Classes. Created By Full Time BWY Yoga Teacher And Retired Business Consultant, George Watts.
Hi, my name is George Watts.
I’m a BWY yoga teacher and creator of The Yoga Teacher Business Kit. I’ve spent years creating free yoga marketing resources on this site. If you don’t have any extra money at the moment to invest in my Yoga Teacher Business Kit, you’ll find plenty of yoga marketing tips on my blog.
The Yoga Teacher Business Kit contains all the tip, tools and templates you need to get your classes bustling to the brim with yoga students. In fact, you’ll need to put people on a waiting list. These resources will save you time, money and a whole lot of stress.
It took me 3 years of trial and error, with low student attendance, before I uncovered proven yoga marketing strategies to fill up yoga classes. With over 201 proven yoga marketing tips, tools and templates, you will never again have low class numbers. It’s a treasure trove of proven yoga marketing tips, tools and templates.
This Kit includes a complete yoga marketing program, one that I bet you didn’t get when doing your yoga teacher training course. How do I know this? Well, I took a 200 hour BWY yoga teacher training course and we spent less than 6 hours on the subject of running a yoga business. Isn’t that slightly nutty? Yoga teacher training courses all over the world are sending out yoga teachers will little or no yoga business training. Is there any wonder that 9 out of 10 yoga teachers struggle and limp along with low class numbers? But it doesn’t have to be that way if you use this Kit.
Everything that is in this Kit has gone through multiple tests and trials. You’ll notice immediately the quality that comes from 100’s hours spent testing and tweaking each resource in an actual yoga business. Imagine going to business school for 4 years learning business and marketing. That would be rather useful for your yoga business, wouldn’t you agree? Well, that’s what I did. I graduated with a business degree in 1999. And since becoming a full time yoga teacher, I’ve focused on testing and tweaking 100’s of yoga marketing strategies so you don’t have to.
OK, here’s what’s included in the Yoga Teacher Business Kit…
Yoga Marketing Plan
Ask any successful business owner how important marketing is and they’ll say…
“Marketing Is The Most Important Part Of A Business.”
That’s especially true, even if you only teach a few classes a week. If you fail to market your yoga classes, there is very little chance your classes will be full up. The odds are you’ll be struggling along with less than 10 people in your classes. Having low student numbers is not sustainable financially or emotionally. You may think you’re not a very good teacher because so few people come to your classes, but the truth is that you’re probably a great teacher. You’re just useless at marketing! You’re useless at marketing because you haven’t been trained and don’t have the right tools.
Think about it…
As a yoga teacher you’ve probably gone through a 200 hour training program and have several yoga teaching tools such as: mats, belts, blocks, bolsters and blankets. But what yoga business training have you gone through? What yoga business tools do you have? If you’re like 95% of yoga teachers, you’ve probably had little or no business training and the only yoga business tool you have is a yoga poster.
You can think of the “Yoga Teacher Business Kit” as a crash course in yoga marketing. Getting your yogic hands on this Kit is like getting a business degree without spending four years studying business at an expensive University. My yoga classes are jam packed because I use the tips, tools and templates within this Kit. I’m not saying that to brag. In fact, I’m an average yoga teacher living in a small rural community in Wales. If I can get full yoga classes, so can you. I’m not the best yoga teacher in the World…but I am one of the best at yoga marketing. And all you have to do is use the same tips, tools and templates that I use. Easy.
Yoga Teacher Marketing Plan Includes…
- 201 Proven Yoga Marketing Strategies, Many Of Which Can Be Completed In Under 12 Minutes.
- The Money Map – The Most Important Resource In The Entire Kit.
- The Most Important “Prospects” And Where To Find Them.
- How to Write Articles That Get Published In Papers & Magazines.
- 5 Steps to Get More 1 to 1 Yoga Clients.
- 21 Free Places Online to Advertise Your Yoga Classes.
- The One Marketing Strategy That Blows The Socks Off Even Bare Foot Yoga Teachers.
- How To Double Your Yoga Class Attendance By Sending One Email.
- How To Turn Your Yoga Business Into Something No Other Yoga Teacher Provides.
- How to Use Google Groups To Get More Students to Your Classes.
- 1 to 1 Yoga Email Template – Great Way Of Attracting More 1-2-1 Clients.
- How To Find a Book Keeper for Free.
- Why This National Business Club Is A Gold Mine For You.
- How To Ethically Bribe Your Students.
- Easily Editable Yoga Retreat Classified Advert.
- Why Donation Classes Is A Great Way To Attract New Students.
- How To Set Up An e-Newsletter For Free In 18 Minutes.
- 3 Blog Article Templates That You Can Easily Edit.
- Top 3 Proven Places To Distribute Yoga Flyers.
- How To Leave Footprints On The Web To Attract New Students.
- The One Emotional Trigger To Get Your Students To Refer Students.
- Why Your Local Directory Is Your Best Friend.
- How To Network the Yogic Way For Outstanding Results.
- How to Pick a Purposeful And Profitable Yoga Niche.
- How To Get Other Business Owners To Give You Their Clients.
- How To Ask And Get Referrals From Your Students.
- Why These Schools Are A Gold Mine For You.
- How To Use Social Media.
- What Special Offers to use and which one to Avoid at all Costs.
- How to Approach Local Sports Clubs To Double Your Class Size.
- How And Why To Give Yoga Talks For Free.
- How to Ask For And Get Testimonials.
- How To Easily Create A 60 Second Yoga Video For Youtube.
- How To Set Up A Professional Looking Yoga Website For Free.
- Any Much More!
Yoga Business Plan
Most yoga teachers think a business plan is a waste of time. Unfortunately, that’s exactly why most teachers quit teaching within 3 years of attaining their teaching certification. The #1 reason why full-time yoga teachers end up quitting teaching yoga is because they don’t have a business plan. A full-time yoga teacher without a business plan is like a ship without a rudder. It’ not rocket science and it doesn’t need to be longer than 12 pages.
Benefits of a business plan
- Give you clarity, peace of mind and confidence for the future
- Provides direction for your goals.
Say you want to have “4 full yoga classes” and “host 3 yoga holidays a year” within the next 12 months, you’d add these as milestones within the business plan. Once you put your milestones (big goals) in writing (in your business plan), the odds of you achieving those goals sky rocket.
In 1979, interviewers asked new graduates from the Harvard’s MBA Program and found that:
- 84% had no specific goals at all
- 13% had goals but they were not committed to paper
- 3% had written goals and plans to accomplish them
In 1989, the interviewers again interviewed the graduates of that class. You can guess the results…
The 13% of the class who had goals were earning, on average, twice as much as the 84% who had no goals at all. Even more staggering, the 3% who had clear, written goals were earning, on average, 10 times as much as the other 97% put together. Once you start editing my yoga business plan, you’ll wonder why it took you so long to get started.
Yoga Flyer Collection
When a Circus comes to town, you can bet your house that they put flyers up days or weeks before they arrived. Why? Because it’s proven to double or triple ticket sales. Well, distributing one of these bold, eye-catching yoga flyers could triple your yoga class size.
- A4 yoga flyer collection
- A5 yoga flyer collection
- A6 yoga flyer collection
Yoga Classified Advert Template
Putting a classified advert in local publications can be a great way to attract new students to your classes. Recently I put this advert in my Local What’s On magazine, which only cost me £10 a month, and it gets me approximately 3 to 4 new students a month. At the bottom on the advert template, I’ve included the formula for creating adverts that get noticed (hook in line, call to action, contact info, photo).
Niche Yoga Flyer Collection
Yoga For Rugby Players Flyer Template
In Microsoft Word
I recommend visiting all the rugby clubs in your area and asking them to put up this flyer. If just one of the rugby clubs is interested, your yoga class could easily double in size.
Yoga For Runners Flyer Template
In Microsoft Word
I recommend visiting all the running clubs in your area and asking them to put up this flyer. If just one of the running clubs is interested, your yoga class could easily double in size.
Yoga For Sciatica Flyer Template
In Microsoft Word
If you’re thinking of hosting a yoga for sciatica day, congratulations because you’ve just hit on the most marketable niche for yoga teachers. This is the poster I used for one of my Sciatica Yoga Days. I think you’ll like it.
Yoga For Golfers Flyer Template
In Microsoft Word
I recommend visiting all the golf clubs in your area and asking them to put up this flyer. I’m a professional golfer and know a secret – most golfers have bad backs! That means they are your target market. They also have lots of disposable income. So, forking out money for your yoga class is not a problem. The average golf club has 300 members and they love nothing better than spending money on anything that can improve their games. That’s a lot of potential new students for your yoga classes.
Yoga For Football Players Flyer Template
In Microsoft Word
I recommend visiting all the football clubs in your area and asking them to put up this flyer. If just one of the football club is interested, your yoga class could easily double in size.
Yoga For Teachers Flyer Template
In Microsoft Word
I recommend visiting all the schools, colleges and universities in your area and asking them to put up this flyer. If just one school, college or university is interested, your yoga class could easily double in size.
Yoga For County Council Workers Flyer Template
In Microsoft Word
I recommend visiting your local County Council office and putting up several of these posters. 10% of the students in my classes are county council workers.
Corporate Yoga Flyer Template
In Microsoft Word
I recommend visiting all the local businesses in your area and asking them to put up this flyer. Most employees and owners are stressed and have disposable income. That’s means they could do with a bit of yoga and can afford it.
Yoga For Cancer Flyer Template
In Microsoft Word
I recommend visiting your local hospitals and cancer treatment specialists and ask them to put up this poster.
Yoga For Chronic Fatigue & ME Flyer Template
In Microsoft Word
I recommend visiting your local hospitals and health food shops and ask them to put up this poster.
Yoga For Seniors Flyer Template
In Microsoft Word
I recommend visiting your local hospitals and ask them to put up this poster.
Christmas Flyer Collection
The best time to advertise your yoga classes is during Christmas! Just think of all those New Year Resolutions floating around during Christmas and New Year. “Go to a yoga class” will be on many of those New Year Resolution lists. That’s why you’ll love these 7 Christmas yoga flyers.
Yoga Flyer Template
In Microsoft Publisher
Yoga Brochures Collection
Leaving a few brochures at local businesses is a very effective way of getting more students to your classes. Each of these yoga brochures took me approximately 8 hours to design, but all you have to do is spend 10 minutes editing them with your name and class details. Easy.
- Yoga brochures in Microsoft Word
- Yoga brochures in PSD format
My Best Marketing Template
My secret marketing template makes me an extra £10,000 a year. I think you’ll like it.
Yoga Logo Collection
If you answered, “Yes,” you’re not alone.
It’s really hard to find a yoga logo that looks great. Well, look no further. I think you’re going to love these logos. If you’re thinking of paying a graphic designer to create a logo for you, it will cost a small fortune to create one of them. Well, you’re going to get 45 of them.
72 Premium Yoga Images Collection
These 72 premium quality yoga images are perfect to put on your website, blog posts, brochures, flyers and adverts.
Office Yoga Image Collection
These 18 images are ideal if you’re looking for high quality office yoga images.
My Second Best Marketing Template
Each time I use one of these prospecting letters and post it to a local business or organization, who have lots of prospects for my yoga classes, my class size increases. Just sending one of these prospecting letters could double or triple your class size. Plus, I’m also including 8 eye catching Yoga Letterhead Templates. If you want to look professional when sending prospecting letters, you really must have an attractive letterhead.
Yoga Powerpoint Presentation Collection
With these yoga powerpoint presentations you’ll be able to give a talk on yoga.
Yoga Invoice Templates Collection
If you need to send an invoice, make sure you send a professional looking one. Now you can with these three professional, eye catching yoga invoices.
Yoga Coupon Collection
Students love receiving coupons, which is why I created six of them.
The coupon templates include:
- Mother’s Day Coupon
- Father’s Day Coupon
- Christmas Coupon
- Son’s Day Coupon
- Daughter’s Day Coupon
- Friend’s Day Coupon
I know there’s no such thing as Son, Daughter or Friend’s day. Who cares! I made them up. You can charge for the Coupons, or ask your students to give them to their mothers, fathers, sons, daughters and friends. You’ll be amazed at how great this works at pulling in new students.
“I came across George and his site while researching a project, took a look at what was there and decided to dig deeper. Now if you are like me I have been ‘stung’ a number of times with claims for this and that. And when I get into the product, there is something else you always seem to need to buy to make it work. That’s not the case with George’s Kits. There is so much material that George has on offer that I’m still wading through it after a couple of months. My latest success was I sent out 3 letters and flyers (that are provided in the kit) to two football grounds and one ladies school (it’s a private up market one). Much to my shock, the coach from one of the football grounds phoned me after receiving the letter. He wants me to teach his 99 football teams!!!“Glen Wood
“I recommend this to everybody who is thinking about starting to teach Yoga classes, or for experienced yoga teachers. All the information is very practical and you will see results straight away. No doubt about that!“Claudia Gutierrez
“This is a great kit for anyone not confident about marketing themselves (most of us!) It’s given me the direction and determination to succeed that I needed, and I’ve been delighted at the response to the flyers I produced at George’s suggestion – my first week of classes in a new location have been really well attended. ”Caroline Moroz
“The service was excellent – I ordered the kit one afternoon and by 9am the next morning it had arrived. It is obvious that a great deal of thought and work has gone into offering yoga teachers pretty much everything they need to market themselves. The kit was very clear and user-friendly, and for those new to marketing it provides an excellent resource. ”Jan Chant
“I am enjoying integrating the (George Watts) Yoga Teacher’s Business Kit tools into my teaching & development – it saves time & delivers value. The yoga business & marketing resources makes this an outstanding package.”Sarah Rush
“The Yoga Teacher Lesson Plan Kit is a valuable tool to have for a Yoga Teacher. It is wonderfully easy to use and significantly cuts down the time spent in lesson planning while offering a wide range of creative themes and insights. George, I want to compliment you on the kits you provide to us (yoga teachers). I have also purchased the Yoga Teacher Business Kit and both kits are definitely worth more than the reasonable fee charged. The Yoga Business Kit and its specific guidelines has enabled me to add another corporate client to my client base. The kits are ever evolving as George adds more content on a regular basis. I look forward to the new info as it enables me to evolve and grow as a teacher. Thanks again.”Susanne Wagnor
“I qualified as a yoga teacher in 2010. The Iyengar teacher training that I did only focused on ‘teaching yoga’ and didn’t look at how to start my own classes, paper work i should keep or even market them. This kit got me started really quickly. I have used the template flyers, registration forms and class plans to name but a few and have taken many of the tips in the business plan to attract more students. Excellent!”Michele Donnelly
“I have found your resources really useful and am already changing the way I interact with yoga students. Yesterday I used the Mothers Day Voucher (free class) and my students loved it – they were thrilled and wanting to give someone special a free class. It was so easy – all I had to do was print it off, cut them out and I attach my business card. There are so many ideas in the kits and it has given me the chance to reflect on my ideas about how I run my classes and yoga business and how different behaviours will bring more customers. I find the kits inspiring and so easy to follow. I love that there are so many ‘goodies’ – more and more relevant and useful surprises keep coming. It’s no-nonsense, practical and relevant stuff. I am loving these resources but wish I had discovered them when I first started teaching – I have spent so much time looking for images and writing flyers and developing lesson plans….Although discovering the resources now is bringing a fresh approach to my yoga business. The marketing is feeling so much more fun! Thanks again George, you have done a great job and I look forward to seeing what you create next (Got to go cause I’m so excited to start looking at the yoga retreat kit!).”Charlotte Hamilton
Can I call you to ask a few questions about the Yoga Teacher Business Kit?
Yes. Please call me on 07976 717522 or email me at firstname.lastname@example.org.
Does the Yoga Teacher Business Kit work in countries other than the UK?
Yes. Most of the resources are in Microsoft Word (also compatible with Macs).
Why is the Yoga Business Kit not on CD anymore?
I’ve decided to put the full contents online because it lowers my carbon footprint (no product to produce, package or post). Yes, I’m a bit of an eco nut.
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Your fellow yoga teacher,
Creator of the Yoga Teacher Business Kit
BWY Yoga Teacher
p. 02921 257770
a. The Firs, Hay Rd, Builth Wells, Powys, LD2 3BP, Wales, UK
P.S. If you have any questions, please call or email me.