{"id":1067,"date":"2019-02-08T20:35:25","date_gmt":"2019-02-08T20:35:25","guid":{"rendered":"https:\/\/georgewatts.org\/lesson-planner\/?p=1067"},"modified":"2020-12-12T13:00:11","modified_gmt":"2020-12-12T13:00:11","slug":"yoga-marketing-quests","status":"publish","type":"post","link":"https:\/\/georgewatts.org\/lesson-planner\/yoga-marketing-quests\/","title":{"rendered":"101 Yoga Marketing Ideas For Yoga Teachers"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”54px|0px|14px|0px|false|false”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.3″ header_letter_spacing=”2px” header_line_height=”1.2em” header_2_text_align=”center” header_2_letter_spacing=”2px” header_2_line_height=”1.3em”]<\/p>\n

Sticky Note Yoga Marketing: The Fun, Quick, Yellow, Orange, And Slightly Sticky Way To Guarantee Your Yoga Classes Are Always Full<\/strong><\/h2>\n
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From this day forth, you\u2019re going to ENJOY<\/span> taking action on marketing tactics because we’ve turned into a sticky game with quests!<\/span><\/strong><\/h3>\n<\/blockquote>\n
\n

Yes. Really. I\u2019m serious.<\/p>\n

From this day forth, I hereby formerly promise that marketing will forever be a source of fun.<\/p>\n

How is this possible? Easy.<\/p>\n

Instead of implementing marketing tactics (yawn, yawn, and more yawns), you will be embarking on exciting quests<\/em><\/strong> that will grow your yoga business.<\/p>\n

The good news is that most of these marketing\u00a0quests<\/strong> are simple (require no tech or business skills) and take less than 30 minutes.<\/p>\n

Let’s go…<\/p>\n

Step 1<\/span><\/strong>
\nChoose A Marketing Quest<\/strong><\/p>\n

Online Marketing Quests<\/em><\/p>\n

    \n
  1. About Page<\/span><\/a><\/li>\n
  2. Blog: Class Theme Post<\/span><\/a><\/li>\n
  3. Blog: Pose Post<\/span><\/a><\/span><\/li>\n
  4. Blog: Post Tag<\/a><\/li>\n
  5. Blog: Schedule<\/span><\/a><\/li>\n
  6. Email Signature<\/a><\/li>\n
  7. Forum Footprints<\/span><\/a><\/li>\n
  8. Link Swap: Acupuncture Practitioners\u00a0<\/span><\/a><\/li>\n
  9. Link Swap: Aromatherapy Practitioners<\/span><\/a><\/li>\n
  10. Link Swap: Bowen Practitioners\u00a0<\/span><\/a><\/li>\n
  11. Link Swap: Chiropractors<\/span><\/a><\/li>\n
  12. Link Swap: Crystal Therapists<\/span><\/a><\/li>\n
  13. Link Swap: Herbalists<\/span><\/a><\/span><\/li>\n
  14. Link Swap: Hypnotherapists<\/a><\/li>\n
  15. Link Swap: Osteopaths<\/span><\/a><\/li>\n
  16. Link Swap: Reiki Healers<\/span><\/a><\/li>\n
  17. MailChimp: Setup<\/span><\/a><\/span><\/li>\n
  18. Online Ad: BWY<\/a><\/li>\n
  19. Online Ad: FreeAds.co.uk<\/a><\/li>\n
  20. Online Ad: FreeIndex.co.uk<\/a><\/li>\n
  21. Online Ad: Friday-Ad.co.uk<\/a><\/li>\n
  22. Online Ad: GumTree.com<\/a><\/li>\n
  23. Online Ad: Local Newspaper<\/a><\/li>\n
  24. Online Ad: LocalYogaClasses.co.uk<\/a><\/li>\n
  25. Online Ad: Loot.com<\/a><\/li>\n
  26. Online Ad: NetMums.co.uk<\/a><\/li>\n
  27. Online Ad: Preloved.co.uk<\/a><\/li>\n
  28. Online Ad: ThomsonLocal.com<\/a><\/li>\n
  29. Online Ad: UKClassifieds.co.uk<\/a><\/li>\n
  30. Online Ad: VivaStreet.co.uk<\/a><\/li>\n
  31. Online Ad: Yell.com<\/a><\/li>\n
  32. Online Ad: Yoga.co.uk<\/a><\/li>\n
  33. Online Ad: YogaClass.net<\/a><\/li>\n
  34. Online Ad: YogaFinder.com<\/a><\/li>\n<\/ol>\n

    Offline Marketing Quests<\/em><\/p>\n

      \n
    1. Article: Local Newspaper<\/span><\/a><\/li>\n
    2. BNI: Join<\/span><\/a><\/li>\n
    3. Business Advice: Free<\/a><\/li>\n
    4. Classified Ad: Yoga Retreat<\/a><\/li>\n
    5. Discount: Councils<\/a><\/li>\n
    6. Discount: Doctor Surgery & Hospital Employees<\/a><\/li>\n
    7. Discount: Local Businesses<\/a><\/li>\n
    8. Discount: School Teachers<\/a><\/li>\n
    9. Discount: Students<\/a><\/li>\n
    10. Exhibition: Flyers<\/a><\/li>\n
    11. Flyers: Hairdressers<\/a><\/li>\n
    12. Local Directory<\/a><\/li>\n
    13. Local Newspaper Writeup<\/a><\/li>\n
    14. Location: Free Class Venue<\/a><\/li>\n
    15. Networking: Business Club<\/a><\/li>\n
    16. Networking: 101<\/a><\/li>\n
    17. Niche: Yoga For Athletics (Decathlon Events)<\/a><\/li>\n
    18. Niche: Yoga For Athletics (Heptathlon Events)<\/a><\/li>\n
    19. Niche: Yoga For Athletics (Jumping Events)<\/a><\/li>\n
    20. Niche: Yoga For Athletics (Pentathlon Events)<\/a><\/li>\n
    21. Niche: Yoga For Athletics (Throwing Events)<\/a><\/li>\n
    22. Niche: Yoga For Football Players<\/a><\/li>\n
    23. Niche: Yoga For Golfers<\/a><\/li>\n
    24. Niche: Yoga For Mountain Climbers<\/a><\/li>\n
    25. Niche: Yoga For Rugby<\/a><\/li>\n
    26. Niche: Yoga For Runners<\/a><\/li>\n
    27. Niche: Yoga For Swimmers<\/a><\/li>\n
    28. Niche: Yoga For Table Tennis Players<\/a><\/li>\n
    29. Niche: Yoga For Tennis Players<\/a><\/li>\n
    30. Niche: Yoga For Triathlon athletes<\/a><\/li>\n
    31. Practice Yoga Daily<\/a><\/li>\n
    32. Press Release<\/a><\/li>\n<\/ol>\n

      Step 2<\/span><\/strong>
      \nGet A Sticky-note\u00a0<\/strong><\/p>\n

      Write the quest title<\/em> on a sticky note.<\/p>\n

      \n

      Only write one quest on one sticky note!<\/span><\/h4>\n<\/blockquote>\n

      As a yoga teacher, your subconscious has already seen the genius of my sticky note system.<\/p>\n

      \n

      One Pointedness!<\/h4>\n<\/blockquote>\n

      One Pointed focus is what all yoga teachers harp on about in their yoga classes. And for good reason! It works like a charm. Studies prove that multi-tasking is horribly inefficient, horribly stressful, and just plain old horrible.<\/p>\n

      You\u2019ll get much more done by making friends with “One Pointed Focus”. Do not rely on your brain to keep you all nicely one-pointed. You’ll fail. And you’ll keep on failing. You’ll fail some more. And so on. And so forth. Trust me on this one.<\/p>\n

      “So, Georgie, if I’m not to use my brain, what do you suggest?”<\/p>\n

      \n

      Sticky notes!<\/span><\/h4>\n<\/blockquote>\n

      Write the quest on a sticky note.<\/p>\n

      Step 3<\/span><\/strong>
      \nAttach To Forehead<\/strong><\/p>\n

      Stick the sticky note on your forehead.\u00a0If you’d rather not use your head for the sticky note, put it somewhere highly visible (e.g. in the front of your “organizer”).<\/p>\n

      Step 4<\/span><\/strong>
      \nGet Stuck In\u00a0<\/strong><\/p>\n

      Get stuck in with your sticky note (please forgive the pun). Go. Take action. If you’re the scheduling type, schedule it into your diary (e.g. 10 am to 11 am). If you have one-pointed-focus on your marketing quest, you\u2019ll be amazed by your results.<\/p>\n

      Step 5<\/span><\/strong>
      \nRemove Sticky Note<\/strong><\/p>\n

      Whence your quest has been completed, remove the sticky note from your forehead, and do a little jig of joy. Celebrate your one-pointed mastery. Revel in the warm glow of victory.<\/p>\n

       <\/p>\n


      \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Online Marketing” _builder_version=”3.22″ collapsed=”off”][et_pb_fullwidth_header title=”ONLINE Marketing Quests” subhead=”Click On A Yellow Sticky Note” text_orientation=”center” admin_label=”Online Marketing” _builder_version=”3.16″ background_color=”#ffffff” background_layout=”light” border_color_all=”#e02b20″ border_style_all=”dashed” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”] [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Online Marketing” _builder_version=”3.22″ custom_padding=”17px|0px|54px|0px|false|false” collapsed=”off”][et_pb_row column_structure=”1_5,3_5,1_5″ admin_label=”Online Marketing” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_toggle title=”ABOUT PAGE” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#edf000″ icon_color=”#000000″ admin_label=”About Page” module_id=”quest-about-page” _builder_version=”3.13″ title_text_align=”center” custom_margin=”|||” custom_padding=”70px||70px|” animation_style=”slide” box_shadow_style=”preset2″]Overview: <\/strong>Having an \u201cAbout\u201d page on your website is important for search engine ratings. Google usually ranks About pages higher than other pages. <\/span><\/p>\n

      Time:\u00a0<\/strong>\u00a01 to 4 hours<\/p>\n

      Difficulty:<\/strong>\u00a06\/10<\/p>\n

      Step 1:\u00a0<\/strong>\u00a0Research About Pages<\/p>\n

      Take a look at several yoga teacher About pages to get some ideas for what to put on your About page. To get you started, I’ve made some comments about my About page.<\/p>\n

      GeorgeWatts.org\/about\/<\/a><\/p>\n

      Banner:\u00a0<\/strong>At the top of the page is a header with a background image of me in Crow Pose. Because “I” am the brand of the site, visitors want to know who this George fellow looks like. That’s why I include an image of myself in a yoga pose at the very top of the page. You will also be the “brand” of your site. So, I highly recommend you add an image of yourself.<\/p>\n

      I have also included my “location” within the banner.<\/p>\n

      \"About<\/p>\n

      Blurbs:<\/strong> The next section are the “blurbs”. This is where I let visitors know what yoga services I provide. I have four blurbs: Yoga Classes, One To One Yoga, Yoga Workshops, Yoga Retreats<\/em>.<\/p>\n

      \"About<\/p>\n

      My Story:<\/strong> The next section is the “my story”.\u00a0 This is where visitors can get to know me a bit better.<\/p>\n

      \"About<\/p>\n

      Google Map:<\/strong> The next section is the “Google Map” showing the venue for my yoga classes.<\/p>\n

      \"About<\/p>\n

      Call To Action:<\/strong> The last section is a “Call To Action” for my Yoga Genie Lesson Planner. Your call to action should be the “click” you most want your visitors to make on your site. If you want visitors to click to find out more about your yoga classes, add a “Call To Action” for your yoga classes.\u00a0If you want visitors to click to find out more about your yoga retreats, add a “Call To Action” for your yoga retreats page.<\/p>\n

      \"About<\/p>\n

      Step 2:\u00a0<\/strong>\u00a0About Page Set-up<\/p>\n

      Take what you’ve learned in “step 1”, and add an About page to your site. It’s well worth spending quality time getting this page right, because the “About” page will be the second most visited page on your site (after your Home page).
      \n[\/et_pb_toggle][et_pb_toggle title=”BLOG: Class Theme Post” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#edf000″ icon_color=”#000000″ admin_label=”BLOG: Class Theme Post” module_id=”quest-blog-classthemepost” _builder_version=”3.13″ title_text_align=”center” custom_margin=”|||” custom_padding=”70px||70px|” animation_style=”slide” box_shadow_style=”preset2″]Overview:\u00a0<\/strong>If you come up with a different theme every 6 or 10 weeks, write a blog post about the theme.<\/span><\/p>\n

      Why:<\/strong>\u00a01) It’s a great way of learning more about a subject you care about (whatever theme you’ve chosen). 2) The more you learn about the theme (e.g. the best yoga class theme ever<\/a>).\u00a0 3) A blog post is the best way to help your website get higher on Google. 4) Writing a blog post elevates your perceived expertise (it shows you’re a serious yoga teacher). 5) Great way of keeping track of what themes you’ve given your students over the years.\u00a0<\/span><\/p>\n

      Time:\u00a0<\/strong>\u00a060+ minutes<\/p>\n

      Difficulty:<\/strong>\u00a03\/10<\/p>\n

      Step 1:\u00a0<\/strong>\u00a0Pick A Theme<\/p>\n

      Below are a few blog posts I’ve written about yoga class themes to give you some ideas…<\/p>\n

      I don’t need permission to shine<\/a><\/p>\n

      Use a quote for your next yoga class theme<\/a><\/p>\n

      9 steps to teach Pigeon Pose using 6 memorable themes<\/a><\/p>\n

      Shoulders: 5 Millimetres Can Change Your Life (yoga anatomy theme)<\/a><\/p>\n

      Spinal Flexion: Forward Bends – A Natural Protection Bubble (yoga anatomy theme)<\/a><\/p>\n

      101 yoga asana symbols (each one can be used as a theme)<\/a><\/p>\n

      101 guided imagery phrases (each one can be used as a theme)<\/a><\/p>\n

      Step 2:\u00a0<\/strong>\u00a0Save As Draft<\/p>\n

      As soon as you’ve picked your theme, create a new post and save it as a “draft”.<\/p>\n

      All you need to do at this point is give the post a title (you can change the title later if you want). The main thing here is to get started. It doesn’t matter if you have no idea what you’re going to write about.<\/p>\n

      You don’t need to go “live” with the post until you’re happy with it (that’s why it’s in draft mode).\u00a0 But remember, you’ll never be 100% happy.<\/p>\n

      It’s best to go live with a mediocre post, then a perfect post that stays forever a draft.<\/p>\n

      Step 3:\u00a0<\/strong>\u00a0Research & Write<\/p>\n

      Research your theme (doing Google searches).<\/p>\n

      And write!<\/p>\n

      Your post doesn’t need to win a\u00a0pulitzer prize. It just needs to provide useful info so your yoga students can learn more about the “theme” that you’ve chosen for your next 6 week yoga course.<\/p>\n

      Step 4:\u00a0<\/strong>\u00a0Go Live<\/p>\n

      I usually go live with a post even though I haven’t finished it.<\/p>\n

      Am I mad? Why would do such a reckless act?<\/p>\n

      Because I have a secret…<\/p>\n

      After a decade of being a business mentor (before becoming a yoga teacher), I understood one thing really well. Most people procrastinate! But when you go live with your 80% completed post, it’s amazing how quickly you get the other 20% completed (basically you don’t give procrastination a chance to defeat you).<\/p>\n

      Step 5:\u00a0<\/strong>\u00a0Celebrate<\/p>\n

      Make sure to celebrate going live with a post (e.g. take a hot bubble bath).
      \n[\/et_pb_toggle][et_pb_toggle title=”BLOG: Pose Post” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#edf000″ icon_color=”#000000″ admin_label=”BLOG: Pose Post” module_id=”quest-blog-pose” _builder_version=”3.13″ title_text_align=”center” custom_margin=”|||” custom_padding=”70px||70px|” animation_style=”slide” box_shadow_style=”preset2″]Overview:\u00a0<\/strong>Write a post on your website about a yoga pose. <\/span><\/p>\n

      Why:<\/strong> Writing a blog post is the best way to help your website get higher on Google. It’s also a great way of increasing your yoga teacher expertise, and make you a better teacher. If you’re a full-time yoga teacher, it’s important that you blog regularly.\u00a0<\/span><\/p>\n

      Time:\u00a0<\/strong>\u00a060 minutes<\/p>\n

      Difficulty:<\/strong>\u00a01\/10<\/p>\n

      Step 1:\u00a0<\/strong>\u00a0Pick A Pose<\/p>\n

      Pick a pose you want to write about.<\/p>\n

      Step 2:\u00a0<\/strong>\u00a0Research Other Sites<\/p>\n

      Do a Google search for “yoga poses”, and see how other sites are laying out their “yoga pose blog posts”. Takes notes. For example, if you like how the website has used the sub-headings, make a note of it (otherwise you’ll forget).<\/p>\n

      See below showing my research notes…<\/p>\n

      YogaJournal.com\u00a0<\/strong><\/p>\n

      Noose Pose<\/a>\u00a0<\/em><\/p>\n

      Cons…<\/em><\/p>\n

      I don’t like that the step headings. To me, each step should have a few words describing the step brief description. For example, instead of just “Step 1”, I think this would be better: “Step 1: Mountain Pose”.<\/p>\n

      Pros…<\/em><\/p>\n

      I like the quick blurb about the pose that is just under the title at the very top of the page. That helps lure the reader in.<\/p>\n

      I like that the pose includes these 9 sections at the end of the steps: 1) Contraindications and Cautions, 2) Modifications and Props, 3) Deepen the Pose, 4) Theraputic Applications, 5) Preparatory Poses, 6) Follow-up Poses, 7) Benefits, 8) Partnering, 9) Variations. Including these 9 sections turns the post from an average one to an epic one. These 9 sections make the post a really good reference for yoga students (and yoga teachers). Why’s that so good? Well, because it means visitors will stay reading the post longer, and come back to it in the future. Both those things add up to Google loving the post. And if Google loves the post, you’ve just hit blog post jackpot. Google will make the post really easy to find by visitors searching for “noose pose”.<\/p>\n

      I like the noose pose image.<\/p>\n

      I like that they show how to pronounce the Sansksrit (posh-AHS-anna).<\/p>\n

      Step 3:\u00a0<\/strong>\u00a0Cookie Cutter Template<\/p>\n

      Once you’ve done your research, create your first “cookie cutter yoga pose post template”. This can change in the future, but it’s a good idea to get into the mindset of creating a template, because it makes writing the posts so much easier. You don’t need to reinvent the wheel. You just need to input the content. Easy.<\/p>\n

      Below are a couple of yoga pose post templates that I created for my own website…<\/p>\n

      Pose Post Template 1: Downloadable A4 Yoga Card<\/a><\/p>\n

      I experimented by providing visitors with a “downloadable A4 sized yoga card” for the pose with this template.<\/p>\n

      Pose Post Template 2: Infographic<\/a><\/p>\n

      I experimented by providing visitors with an “infographic” for the pose with this template.<\/p>\n

      Step 4:\u00a0<\/strong>\u00a0Google Calendar Reminder<\/p>\n

      If you’re using Google Calendar, I recommend adding a couple of reminders when you want to go live with the post.\u00a0I set a reminder for 10 minutes and 24 hours before my blog writing appointment.\u00a0To add a reminder, double click on the appointment, and click “add notification”. You can click on “notification” and change it to “email” if you want to receive an email reminder. I usually have the email reminder set for “1 day”, so I’m reminded 24 hours beforehand.
      \n[\/et_pb_toggle][et_pb_toggle title=”BLOG: Post Tag” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#edf000″ icon_color=”#000000″ admin_label=”BLOG: Post Tag” module_id=”quest-blogposttag” _builder_version=”3.13″ title_text_align=”center” custom_margin=”|||” custom_padding=”70px||70px|” animation_style=”slide” box_shadow_style=”preset2″]Overview: <\/strong>Add meta \u201ctags\u201d to all your blog posts. Each tag will help your SEO (search engine optimisation).<\/span><\/p>\n

      Time:\u00a0<\/strong>\u00a05 minutes<\/p>\n

      Difficulty:<\/strong>\u00a01\/10<\/p>\n

      Step 1:\u00a0<\/strong>\u00a0Add A Tag<\/p>\n

      If you have a WordPress site, follow the steps on this video to add one or more tags to a blog post.<\/p>\n