George’s Intro
I updated this post in 2026.
I collect yoga ideas.
I’m George, a BWY yoga teacher, creator of the Online Yoga Lesson Planner, yoga card deck maker and enthusiastic sticky-note doodler.
Jump to the One-Offer Planning Template ↓
This collection turns that habit into 101 starting points for your business. You will find classes, courses, workshops, online offers and teacher services. Some are variations on a familiar format; others need additional skills or a partner. They are ideas to investigate, not promises of income.
Choose one to test. The useful offer is the one you can teach well, explain clearly and deliver sustainably to people who want it. Your diary does not need 101 new appointments.
A Useful Starting Point
Already teaching? Begin with a request your students repeat. Starting out? Talk to a small group you could realistically reach. Pick an offer that fits your current skills before investing in a new venue, recording setup or retreat.
Browse the 101 Ideas
Choose a category below. The ideas are numbered continuously so you can jot down a shortlist.
Help me choose an offer ↓ · Use the offer template ↓ · Plan a small test ↓
Regular Classes
Start with a clear audience and a time they can attend. A distinctive class does not need a complicated name.
- Complete beginners: a four-week introduction
- Gentle morning yoga
- Lunchtime express yoga
- After-work slow flow
- Weekend Hatha yoga
- Chair yoga for adults
- Yoga for people returning after a break
- Small-group foundations of balance
- Evening relaxation and gentle movement
- Seasonal outdoor yoga
Short Courses
A defined beginning and end can make an offer easier to explain. Tell students what they will explore each week.
- Six-week introduction to a home practice
- Four-week standing-pose foundations
- Introduction to restorative yoga
- A course on comfortable seated practice
- Gentle breathing awareness course
- Yoga Nidra introduction
- Four-week balance exploration
- An introduction to yoga philosophy
- Sun Salutation foundations course
- A course on using blocks, straps and blankets
Private & Small-Group Teaching
Agree the scope, location, preparation and follow-up before setting the price. Personalisation takes time outside the session.
- A first private yoga appointment
- A three-session home-practice package
- Private lessons for two friends
- A household yoga session
- An individual class-plan review
- A private introduction before joining a group
- Small-group lessons for colleagues
- A private prop-use session
- A travelling-student online check-in
- A personalised practice plan with a taught follow-up
Workshops
Choose one useful question and give it enough time. A workshop can be a modest local event rather than a full-day production.
- How to build a short home practice
- Explore balance with wall support
- A restorative yoga afternoon
- Yoga and journalling
- An introduction to chanting
- Yoga philosophy discussion and practice
- A beginner-friendly movement workshop
- A seasonal reflection workshop
- A yoga-props discovery session
- A class-planning workshop for qualified teachers
Workplace & Community Offers
Speak with the organiser about who is attending, accessibility, space and the booking arrangement. A venue partnership is a conversation, not a promise of free space.
- A workplace lunchtime class
- A short desk-break movement session
- A regular staff yoga programme
- A team wellbeing-day session
- A community-centre beginners course
- A library-hosted introduction to yoga
- A village-hall gentle yoga group
- A university staff yoga session
- A local charity fundraising class
- A community organisation’s private group session
Live Online Teaching
Test sound, camera view and the booking journey before launch. Explain what students need and how they can ask for help.
- A weekly live online class
- An online beginners course
- An early-morning online practice
- An online chair-yoga class
- A live weekend relaxation session
- An online private lesson
- A small online accountability group
- A hybrid course with separate online sessions
- An online yoga philosophy circle
- A live Q&A for your existing students
Recorded & Written Resources
Start with a small resource that answers a real student question. Make your own material and agree permissions before including other people or their work.
- A short recorded beginner practice
- A series of ten-minute practices
- An audio relaxation collection
- A recorded chair-yoga series
- A video guide to using yoga props
- A printable home-practice journal
- A practice-planning workbook
- An illustrated pose-reference pack
- A recorded workshop with supporting notes
- A themed practice-card collection
Day Retreats & Local Experiences
A local half-day can test interest before a residential retreat. Budget for preparation, venue, collaborators and the work after the event.
- A half-day local yoga retreat
- Yoga and a guided nature walk
- Yoga and a creative writing morning
- Yoga and photography with a photographer
- Yoga and gardening with a local grower
- A quiet practice and reading afternoon
- Yoga and a craft workshop
- A seasonal day retreat
- A yoga and music-listening afternoon
- A small-group coastal practice day
Specialist & Partner-Led Offers
These ideas need the relevant training, experience and arrangements. Work with an appropriately qualified partner where the activity goes beyond your teaching scope.
- Prenatal yoga with suitable specialist training
- Postnatal yoga with suitable specialist training
- Children’s yoga with appropriate safeguarding arrangements
- Teen yoga with appropriate safeguarding arrangements
- Yoga for older adults with suitable training
- Yoga for runners with a running club
- Yoga for golfers with a golf club
- Yoga for cyclists with a cycling group
- A yoga and hiking weekend with a qualified walking leader
- A yoga and cooking day with a food professional
Repeat Offers & Teacher Services
Recurring offers need an ongoing reason to return. Teacher-facing work should draw on expertise you can demonstrate.
- A clearly defined monthly class pass
- A term-time small-group course
- A returning-student refresher workshop
- A seasonal workshop series
- A practice-review session for existing students
- A private group booking for a celebration
- A guest teaching session for another teacher
- A regular cover-teaching arrangement
- Lesson-plan writing for an organisation
- Mentoring within your area of teaching expertise
- A bespoke yoga programme for a local organisation
Which Idea Fits Your Business?
Make a shortlist of three. Give each idea a score from 1 to 3 for the questions below: 1 means weak or unclear, 2 means possible, and 3 means a good fit. The score helps you compare; it does not predict sales.
- Teaching fit: can I deliver this well within my skills?
- Student interest: have people actually asked for something like this?
- Reach: can I contact likely participants through an appropriate channel?
- Practical fit: do the venue, equipment and timetable work?
- Workload: does the preparation and follow-up fit my week?
Use the strongest idea as a starting point for a conversation. If you are uncertain about demand, ask what people currently do, what gets in the way and which times work. “Lovely idea!” is encouraging; a booking is stronger evidence.
Turn the Idea into a Clear Offer
Copy these prompts into your notebook. Finish one short offer before creating a logo, a twelve-page brochure or another folder called “Final Final”.
- Who is it for?
Name a specific group you understand and can reach.
- What will they do?
Describe the experience in ordinary language, including the format and level.
- Where and when?
Set the location, length, dates and realistic capacity.
- What is included?
Explain sessions, equipment, resources and any follow-up.
- What does it cost to deliver?
Include venue, travel, payment fees, materials and your preparation, teaching and admin time.
- How will people book?
Give one clear next step and explain the price, terms and what happens after booking.
Keep the first version manageable.
A clear offer is easier to test than a long list of possibilities.
An Example Offer
“A four-week introduction to gentle yoga for adults who are new to class. We will explore familiar standing, seated and resting positions in a small group, with options throughout. Classes take place on Tuesday evenings at [venue]. The course costs [price] and includes [what is included]. See the dates and book at [booking link].”
Replace every placeholder before sharing. Choose a price from your costs and realistic attendance, then check whether the offer makes sense to the people it is intended for.
Run a Small Test Before Expanding
Give the idea a trial. Set a modest scope, a booking deadline and a review date. Decide in advance what you will do if too few people book, and make those arrangements clear.
- Listen: ask a few suitable students about the need and timing.
- Prepare: write the offer and check your delivery costs and available time.
- Invite: share it through your usual appropriate channels with one booking link.
- Deliver: run the agreed version and note what students ask or find useful.
- Review: record enquiries, paid bookings, attendance, direct costs and total working time.
- Decide: repeat, adjust or stop. Keep the useful learning even if the offer does not continue.
A sold-out session may still take too much unpaid preparation. A smaller group may suit your model. Look at both the student experience and the work involved before adding the offer to your regular timetable.
Common Questions
Should I offer lots of different services?
Start with a small set you can explain and deliver consistently. Add another when it serves a clear need and fits your capacity.
Are retreats the best place to start?
They involve more moving parts than a regular class. A local workshop or half-day can be a more manageable way to explore interest before planning an overnight event.
Can I teach online as well as in person?
Yes, if the format suits your teaching and students. Test the sound, view and booking process, explain the limits of remote observation and agree any recording arrangements in advance.
What if an idea needs skills I do not have?
Choose another idea, obtain the relevant training or work with an appropriately qualified partner. A catchy service name does not change your teaching scope.
Give Your Marketing a Plan
Explore my Yoga Marketing Kit for more help organising your next marketing steps. For the teaching itself, use the Online Yoga Lesson Planner to prepare and save the classes behind your offer.
George’s Conclusion
One useful idea is enough. Circle three possibilities, choose one to explore and write a clear offer. Listen to the response before making the next version bigger.
I will keep collecting ideas. Your job is to choose the one that belongs in your business. The other hundred can wait patiently in the notebook.