How To Start a Successful Yoga Blog: Tips From BWY Yoga Teacher, George Watts, Who Has Published 300+ Posts Since 2010.


It’s no longer a luxury  to have a blog on your website – it’s an absolute, 100% necessity.  If you’re not blogging, you’re behind the times. Google loves websites that have blog posts. 

Let’s get started…

Step 1
Learn About Blogging 

Here are 41 Quick Blogging Tips to get you started…

  1. Include photos of yourself in yoga poses
  2. Create an EPIC blog post out of your next yoga lesson plan
  3. Get ideas for blog posts from your students (e.g. wrist exercises if a student has weak wrists)
  4. Tests blog post ideas on Twitter first
  5. Write about stuff you want to learn more about (e.g. yoga for golfers)
  6. Use each blog to build your free yoga newsletter
  7. Finish blog posts with a “join my class” call to action
  8. Finish blog posts with a “sign up to my newsletter” call to action
  9. Finish blog posts with a “like my Facebook page” call to action
  10. Provide a download to a yoga lesson plan
  11. Be consistent (write a blog post every week or two)
  12. Be different
  13. Allow your personality to shine through
  14. Don’t write to impress (formal writing is boring)
  15. Write like you talk (conversational style)
  16. Write eye catching headlines
  17. Make the blog post worth bookmarking
  18. Make the blog post so darn good that your visitors email it to their friends
  19. Find a niche (e.g. yoga for runners or yoga for golfers)
  20. Write about something you love (e.g. yoga for runners)
  21. Add the blog post URL to your Business Facebook Page
  22. Add the blog post URL to your Twitter
  23. If you have an image of yourself in the post, add it to Instagram
  24. Add images.  People love images
  25. Keep an eye on web analytics (are your blogs working?)
  26. Allow easy following (RSS feed)
  27. Get personal
  28. Talk about your failures, pains and struggles
  29. Spell check it
  30. Get someone to proof-read it
  31. Edit it (Google loves it when you edit your old posts)
  32. Use royalty free images
  33. Turn the blog post into a Youtube Video
  34. I use Camtasia, green screen, yeti & logitech c920 HD webcam to create Youtube Videos
  35. Turn your youtube videos into a Yoga DVD and publish on Amazon
  36. Have somebody evaluate your blog and give you constructive feedback
  37. Share something personal to show you’re a real person
  38. Enjoy yourself (put some music on when you write)
  39. Research like a crazy person for the blog post you’re writing
  40. Research what other yoga teachers are doing on their blogs
  41. Always over-deliver (give away more than expected on the blog post)

Step 2
Which Blogging Platform

If you’re not using WordPress, you may want to consider using it, because it is widely recognised to have the best SEO (search engine optimisation).  There’s a reason why most websites are WordPress sites.

Well, actually I came up with eight reasons to use WordPress…

  1. Easy to use
  2. Free themes
  3. Lot of different layouts
  4. Loads of free plugins
  5. Easy to add images
  6. Easy to categorise posts
  7. Visitors can comment
  8. Visitors can share your posts

Step 3
Pick Your Topics 

The first thing you need to do is choose which topics (“categories” in WordPress lingo) you want to blog about.  What are you particularly interested in?  It’s a whole lot easier to write blog posts about topics you’re on fire about.  The good thing is that you’re a yoga teacher expert (pat yourself on the back), and have lots of topics you could get tucked into.

Possible categories:

  • Anatomy
  • Contests & Giveaways
  • Fitness
  • Healthy food
  • Human Body
  • Morning routines
  • Personal development
  • Practice challenges (e.g. 30 day core challenge)
  • Yoga equipment
  • Yoga for athletes
  • Yoga for football players
  • Yoga for golfers
  • Yoga for pregnancy
  • Yoga for rugby players
  • Yoga for runners

Step 4
Write EPIC Posts

These days you need to write EPIC BLOG POSTS to be noticed by Google.

EPIC Definition
Heroic or grand in scale or character

There is a saying about blogging:  “Content Is King.”

And it’s true!

There is nothing that gets Google more excited than an EPIC blog post. These days limp, half-hearted, mediocre blog posts just does not cut the mustard. Your EPIC BLOG POST needs to be filled with useful information that the viewer to your yoga website can immediately use (e.g. how to perform a certain pose).  If you don’t have a website I can help you, or look online for a yoga website designer. 

Keep these points in mind

Don’t Reinvent The Wheel  
If you find an interesting blog post somewhere online, write a similar post injecting your own personality.

Top Notch Advice
Give your readers top notch advice. Don’t be afraid to write a lot about a niche subject (e.g. the anatomy going on within your bottom when practicing boat pose). 

Add Humour
Don’t be afraid to add a touch of humour.  For example, if you’re writing about boat pose, you could include a bit of humour about the anatomy going on within your bottom to create killer buns.  You could then include a photo of your bottom if you happen to have particularly tight buns (obviously make the image as humorous as possible otherwise people could think they’re on a different kind of site).

Add Images & Video 
Add images and videos.  People are visual creatures and love to browse with their eyes.

Bullet Points 
People like reading bullet points, so include them.

Share Your Story
Share you own stories to engage your readers. This also helps brand you as an expert.

Make It Long
The longer the better.  I’ve been blogging for many  years, and long blog posts always get more shares and likes. If you write a long post, try to make it as entertaining and educational (edutainment) as possible. 

Make It Actionable
Make sure your reader can take action on something (e.g. how to get killer buns practicing boat pose).

Step 5
Promote Your Posts 

The very second after you publish your EPIC blog post, immediately do the following to promote it…

  • Share it on your Business Facebook Page
  • Share it on your Twitter
  • Share it on Google+
  • Share it Linkedin

It’ll only take you  a couple of minutes and it’ll be well worth your time.

Step 6
Email Your Students

Email your students asking them to put the following on their Facebook pages:

Hi [Student’s Name]

I just wrote a new blog post called [YOUR BLOG POST NAME] today.  Could I be a bit cheeky and ask for your help. Could you like this post [URL of your Facebook post that has a link to your blog post]. It may be useful to your friends who are interested in practicing yoga at home.  

Step 7
Be Proactive On Twitter

Go to twitter.com/search.

Type in the keyword(s) that are related to your blog (for example: “yoga poses for runners”).

Search results from twitter.

Check their profile.

Reach out to them in 140 characters (e.g. Hi, you previously tweeted Yoga Poses For Runners. Maybe you’ll find this article useful: [YOUR BLOG POST URL])?

Step 8
Seek Out Similar Blogs

Become an active commentator on other yoga blogs. Don’t spam!  Leave useful comments that attract people to read your blog. Getting into discussions doesn’t take much time and drives laser-targeted visitors to your blog.

Step 9
Link Building 

Go to Google.com and search for queries like: “intitle:YourBlogTopic inurl:resources” or “intitle:YourBlogTopic inurl:links”.

Now go to the contact page and send the following email:

“Hi [FIRST NAME]

I was reading your blog this evening and saw that you have a fabulous resource page.  So, I’ve added it to my resource page.  See it here: [YOUR WEBSITE RESOURCE PAGE].  

I have a similar, but non-competing website that might be helpful or useful to your audience.

See it yourself: YourWebsite.com

If you think it’s useful, please can you add the URL to your resource page.

All the best,
[YOUR NAME]

Step 10
Social Bookmarking Sites 

Submit your site to the following social bookmarking sites:

Step 11
Create A Video Of The Post 

I would say that this is no longer a choice, but a necessity.

The reason is because Youtube is now the second largest search engine on the planet. Only Google is bigger. 

It’s easy!

All you need to do is record a short video about the blog post (I use a screencasting software called Camtasia), and upload it to YouTube. Write a good description under the YouTube video. Be sure to add a URL link in the first line of the description to your website. That will get you more clicks to your website.

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