Corporate Yoga Teacher Training
How To Approach HR Managers To Set Up
A Corporate Yoga Program In Only 4 Steps
Here’s a quick yoga marketing tip from the Yoga Teacher Business Kit.
I recently had an email from a HR manager from my local council asking to join my yoga class. Here’s my reply to her (the XYZ is private info)….
Hi [First Name],
I just went snooping around on LinkedIn and saw your title: “HR Adviser at XYZ County Council”. Could I be cheeky and ask you to advise the Council to recommend my yoga class to their staff. Could they put my yoga class page (http://georgewatts.org/services/yogaclasses) on their site?
OK, time to break out the “studies” as a compelling reason to promote yoga to Council employees…
Studies show that health and well-being programmes have a positive impact including:
* reduced sickness absence
* reduced staff turnover
* reduced resource allocation
* increased employee satisfaction
* higher productivity
Here’s a link about “Office Yoga” on my site: http://georgewatts.org/services/yoga-at-work/
The first class is free, plus I will give all council workers a £1 per class discount.
If that sounds interesting, please call me on XYZ.
That one email, which only took me 5 minutes to write, could easily bring in dozens of new students over the next few months. And that’s without spending a single penny on advertising. All it took was a friendly email to one of my students.
If you like this strategy, here are the steps…
Corporate Yoga Page
Set up a Corporate Yoga page on your website. If you don’t have a website, check out my yoga website design service.
Use My Text
free to use the text on my “Office Yoga Page” for your site. All you need to do is change the text a little bit.
Copy and paste the email template above into a draft email.
Name it something like “Office Yoga Email”. This will save the email for future reference. Now, when someone influential emails you, use your “Office Yoga Email” as a template. All you need to do is open up the “Office Yoga Email” and copy and paste the words into the reply email.
Don’t stop at “step 3”. Be proactive! Don’t wait for someone influential to send you an email. Instead, build a list of HR Managers in your local area and send them your “Office Yoga Email” (or send a letter using one of the yoga letterheads within the Yoga Teacher Business Kit).
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