Corporate Yoga Teacher Training

How To Approach HR Managers To Set Up
A Corporate Yoga Program In Only 4 Steps

 

Here’s a quick yoga marketing tip from the Yoga Teacher Business Kit.

I recently had an email from a HR manager from my local council asking to join my yoga class.  Here’s my reply to her (the XYZ is private info)….

Hi [First Name],

I just went snooping around on LinkedIn and saw your title: “HR Adviser at XYZ County Council”.  Could I be cheeky and ask you to advise the Council to recommend my yoga class to their staff.  Could they put my yoga class page (http://georgewatts.org/services/yogaclasses) on their site?  

OK, time to break out the “studies” as a compelling reason to promote yoga to Council employees…

Studies show that health and well-being programmes have a positive impact including:

* reduced sickness absence
* reduced staff turnover
* reduced resource allocation
* increased employee satisfaction
* higher productivity

Here’s a link about “Office Yoga” on my site: http://georgewatts.org/services/yoga-at-work/

The first class is free, plus I will give all council workers a £1 per class discount.

If that sounds interesting, please call me on XYZ.

—————————–

That one email, which only took me 5 minutes to write, could easily bring in dozens of new students over the next few months.   And that’s without spending a single penny on advertising.  All it took was a friendly email to one of my students.

If you like this strategy,  here are the steps…

Step 1
Corporate Yoga Page

Set up a Corporate Yoga page on your website.  If you don’t have a website, check out my yoga website design service.

Step 2
Use My Text

free to use the text on my “Office Yoga Page” for your site.  All you need to do is change the text a little bit.

Step 3
Email

Copy and paste the email template above into a draft email.

Name it something like “Office Yoga Email”.  This will save the email for future reference.  Now, when someone influential emails you,  use your “Office Yoga Email” as a template.  All you need to do is open up the “Office Yoga Email” and copy and paste the words into the reply email.

Step 4
Be Proactive

Don’t stop at “step 3”.  Be proactive!  Don’t wait for someone influential to send you an email.  Instead, build a list of HR Managers in your local area and send them your “Office Yoga Email” (or send a letter using one of the yoga letterheads within the Yoga Teacher Business Kit).

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George Watts

BWY Yoga Teacher at George Watts Yoga
This post was lovingly morphed into reality by BWY yoga teacher, George Watts. If you're looking for a treasure trove of yoga lesson planning goodness, take a quick peek at Yoga Teacher Lesson Plan Kit.

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